Millennial Fast Food Trends: Effect on the Fast Food Industry


Millennial Fast Food Trends: Effect on the Fast Food Industry Fast Casual Eateries, Millennials and the Evolution of the Fast Food Industry in America When we think of take out restaurants, we think of greasy fries, burgers, fried chicken, sugary pastries and calorie-laden soft drinks. This phenomenon is by far the case in America for [...]

Millennial Fast Food Trends: Effect on the Fast Food Industry

Fast Casual Eateries, Millennials and the Evolution of the Fast Food Industry in America

When we think of take out restaurants, we think of greasy fries, burgers, fried chicken, sugary pastries and calorie-laden soft drinks. This phenomenon is by far the case in America for a long time with fast food franchises such as McDonald’s, Wendy’s, Burger Cal . king and White Castle prominent the market. However , over the past 2 decades, fast food in America has little by little changed from greasy french fries and burgers at McDonald’s to deli sandwiches in addition to milkshakes at Panera Loaves of bread or Chipotle. This trend is known as the rise in the ‘fast casual’ restaurants that offer the casual dining connection with healthy, organic meals created with produce that is sourced in your area but served at the velocity and convenience that one would certainly experience at a fast food cafe. This trend points to some sort of fast-food industry that is transforming and becoming healthier while continue to maintaining the convenience and the relatively low price point that manufactured fast food restaurants so effective in the first place. This essay will show evidence on how the fast-food in America is changing by simply becoming healthier, exotic, easy to customize, ethical and ambient and also the role that fast casual restaurants and Millennials are playing in driving that change.

The greatest driver of this shift from the fast food industry is the improved health consciousness of Americans. In accordance with Miller (182), the organic and natural food movement which were only available in the 1960s has been really successful in educating Tourists about the dangers of highly processed meal, Genetically Modified Organisms (GMOs) and the poisonous pesticides which might be used in modern agriculture. Instead, the movement implored People in the usa to eat locally grown foodstuff natural and healthy dinners. The success of this movements has had a detrimental impact on conventional fast-food restaurants who have frequently come under attack with regard to selling high-calorie meals that happen to be unhealthy and cause unhealthy weight, diabetes and high blood pressure. Regular fast food restaurants have also been arrested of advertising unhealthy servings to children and using unnatural and highly refined components to make their meals. This particular increased health consciousness has led to reduced sales in fastfood restaurants and constant dangers of class action lawsuits via those who think their illnesses have been caused by eating junk food (Dixon et al. 104). In order to deal with this trend, fast food restaurants have elevated the number of healthy meals particular menus, but their subscriber base has not been very high.

The rise connected with fast casual restaurants can be attributed to the fact that they function healthy food with the same comfort as fast food restaurants. Eagan (178) reports that it is due to this health consciousness how the “number of diners traveling to fast-casual restaurants grew at ten times the rate of traffic to fast-food restaurants via 1999 through 2014. ” Fast-casual restaurants have grown inside popularity due to their healthy, clean made offerings at a low price in addition to high convenience. Food organizations such as Panera Bread in addition to Chipotle are fast informal restaurants that have succeeded in providing healthy meals easily. These restaurants have self-service kiosks and drive via windows to compete properly with fast food restaurants by offering healthy meals in a fast and convenient manner (Treflis Team 1). It appears that the future of fast food in America will include more fast-casual restaurants.

The tastes of Americans have also changed, with Millennials being more adventurous with the food tastes. Due to the increase of social media, Americans are more aware of exotic repas such as Mexican, Greek, Jewish, Italian and Chinese plus they are more willing to try these (Williams 1). Moreover, feeding on exotic meals and posting them on social media boosts the social capital of Millennial leading to a sharp rise in their very own demand. Since traditional fast food restaurants still offer standard meals such as burgers, fried potatoes, and chicken they are being edged out by fast-casual restaurants which offer a wide range of exotic meals which customers may customize in a dozen different ways. The ability to customize meals is specially important to Millennials who are today the dominant working technology in America as they see foods as an extension of their style (Eagan 177). These styles point to a future where ready made meals will consist of exotic and also international cuisines which will be highly customizable.

An additional shift in food frame of mind that has been experienced in America will be the increased need to eat within the environmentally friendly and socially cognizant manner. There is an increase in the requirement to eat food that has been sourced hereabouts to support local farmers and local economies and also to eat food containing is grown in an environmentally friendly manner (Miller 182). Frequently , the food served at regular fast food restaurants violates all these ideals as the breeding of these animals is done in cages, the food is grown making use of pesticides, and they do not assistance local farmers. On the other hand, quick casual restaurants often espouse these ideas and more People in america, especially Millennials are choosing quick casual restaurants over traditional fast food restaurants to express all their beliefs on ethics regarding food sourcing. In the future, take out is likely to be ethically sourced via local farmers using natural and pasture raised ingredients.

The increase of social media and the want to share one’s activity for social capital has also changed what Millenials require involving fast food joints by raising the patronage of places and food that is image perfect, and that can be posted on social media sites such as Instagram (Williams 1). Social media requires that will restaurants have great ambiance and artistically presented meals that is ‘Instagram ready’ even if they are not fine dining dining places, and they are willing to pay a little more for any experience. Fast-casual restaurants such as Chipotle have capitalized for this by having a brick and steel theme with high ambient light that has attracted Millennials inside droves (Dixon et ing. 104). These changes mean that traditional fast food restaurants are now being edged out by fast-casual restaurants which provide a fantastic ambiance that can provide social media likes for Millennials. Because of this trend, it looks like fast food dining establishments will have to become posh to be able to compete effectively.

These changes in the fast food industry can be attributed to the coming old of millennials who are now working and have disposable cash flow to spend eating out, their thought patterns about healthy food and the strength of food sourcing in addition to production have played a vital role in making fast food more healthy and fueling the surge of fast-casual restaurants. According to Williams (1), Millennials are more likely to cook their foodstuff than to eat out which can lead to a decline throughout eating out generally as more of them get into the job marketplace and are earning salaries. Web 2 . 0 has also fueled these changes as it has made exotic foods more popular and also required that restaurants become more chic and enveloping so that they can take photos and also post them online in social media sites. The internet has also really helped in spread the message of healthy food, environmental consciousness, ethical food sourcing plus the dangers of refined food to help more people than before. This particular generation will continue to affect not only the fast food marketplace but food trends normally.

From the previous discussions, it is clear how the fast food industry in America is actually poised for significant changes as a result of increased health consciousness, fast casual restaurants, and also the Millennial generation. The future of ready made meals is likely to include healthier meals, exotic food, ethically noted ingredients, and more choices. Furthermore, fast food restaurants are likely to be much more chick and ambiently furnished even as they focus on portion food as fast as possible through self-service kiosks, online ordering, as well as drive-through windows. It appears that fast-casual restaurants, the internet, and Millennials are going to be the drivers of those changes in the fast food industry.


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